Social Media Channel Strategy for Marketing Teams

Whether you’re a company with an in-house team that fits “the bare minimum to keep your channels alive” on their already-full plates, or an established brand taking channel management in-house that fears losing agency-level strategic thinking and oversight, our social media channel strategy services will help your team stay on top of copyright laws and algorithm updates, new tools and technologies, and focused on the social media tactics that best support your overall business goals.

Custom social media audit with a full “scorecard” that rates efficacy of existing efforts and identifies potential problems and missed opportunities
Custom social management strategy development for up to 3 channels (Facebook, LinkedIn, Instagram, X (formerly known as Twitter), TikTok, Pinterest
Custom social media content template creation
Advertising strategy development
Social Media Personality development
Social Visual Identity development
Community Management Protocol and Approved Response Tracker development
Executive team social audits/strategy development
1 year enrollment in K&P’s Marketing Accountability Program (MAP)

Some of our favorite clients sum it up best.

Paul English

Founder, Kayak & Lola.com

I wish we had K&P for PR when I was at Kayak, they did a fantastic job launching Lola products and company updates. Not only are they great at PR, but they are great human beings as well, and I feel lucky to spend time with them each time we meet - whether at Lola or while on press tours.

Michael Welts

CMO, Wasabi

Many agencies claim to have social media as part of their offering combined with PR. K&P places equal emphasis on both which is a rarity in this market. K&P established Wasabi's social presence from Day 1 and not only delivered record following compared to our huge industry competitors, their creativity and day-to-day management of our strategy and presence is unrivaled by and firm I've ever worked with.

Joanna Linder

VP of Marketing, Global Partners

Kel’s brand positioning genius can’t be overstated. Watching her process and the way she presents her work is like taking a masterclass in brand positioning. I feel lucky to have participated in this work and the outcome provides benefits to our brand that are too numerous to count. Kel’s thorough, thoughtful, and inclusive approach to defining a brand is a tremendous asset to any company smart enough to enlist her help. If you’re considering working with Kel & Partners on a brand positioning project, DO IT. You won’t be disappointed.

Nancy Smith

Chief Marketing Officer, Hydrow

We approached Kel & Partners to help create buzz and awareness around the launch of our Hydrow -- Live Outdoor Reality Rower. We were looking for an agency that’s as fast and nimble as we are. An agency that understood what the start-up world is like. An agency that believed in our product as much as we did. We found that and more with Kel & Partners.

Scott Painter

Founder, TrueCar & Fair

Kel & Partners drove the positioning, PR and social media for my last company from pre-IPO to publicly traded company and they fucking crushed it. They are a no-BS, straight-shooting, real results-oriented partner who doesn’t have time for all the rhetorical crap typical agencies spew.

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Marketing