Social Media Channel Strategy for Marketing Teams

With human time spent on social media channels poised to overtake TV time in 2024, now is the time to (really) get strategic with your social media management.

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Whether you’re a company with an in-house team that fits “the bare minimum to keep your channels alive” on their already-full plates, or an established brand taking channel management in-house that fears losing agency-level strategic thinking and oversight, our social media channel strategy services will help your team stay on top of copyright laws and algorithm updates, new tools and technologies, and focused on the social media tactics that best support your overall business goals. 

  • Custom social media audit with a full “scorecard” that rates efficacy of existing efforts and identifies potential problems and missed opportunities 
  • Custom social management strategy development  for up to 3 channels (Facebook, LinkedIn, Instagram, X (formerly known as Twitter), TikTok, Pinterest 
  • Custom social media content template creation 
  • Advertising strategy development
  • Social Media Personality development
  • Social Visual Identity development
  • Community Management Protocol and Approved Response Tracker development
  • Executive team social audits/strategy development
  • 1 year enrollment in K&P’s Marketing Accountability Program (MAP)

Don’t Take Our Word For It

Some of our favorite clients sum it up best.

  • Cumberland Farms
  • Zappos
  • Staples
  • Hydrow
  • Stop & Shop
  • TrueCar