You can't hire just one person to own your strategy, content, advertising, and community management.
Our fully-outsourced PR retainers are customized to help you achieve your business goals.
Don’t let budget constraints keep you from accomplishing your marketing goals. Put earned media to work (hard) for your business.
If your in-house team could use some creative muscle and guidance on getting your name out there, our consulting services are for you (and them!).
If your in-house team could use some creative muscle and guidance on getting your name out there, our consulting services are for you (and them!).
You’ve got big news, and your “small but mighty” team needs help. We’ve got your back!
Past Clients
Full Service Social
You can’t hire just one person to own your strategy, content, advertising, and community management. Or you can, but you won’t witness how a well-oiled organic social machine fuels word of mouth and feeds your sales funnel. That’s why the full K&P team is here. No billable hours or surprise fees; just a flat monthly retainer.
- Strategic channel management strategies and execution
- All copy and creative managed by us
- Social Media Personality development
- Social Visual Identity development
- Community Management executed multiple times daily via a Community Management Protocol and Approved Response Tracker
- Outbound monitoring so your brand is engaging with the public
- Management of supplemental budget/ad placement with no agency markup
- Employee activation strategies and training to fuel platform reach, engagement and growth
- Custom campaign strategies for all of your marketing initiatives
Starter Social
In this retainer, we'll focus efforts on 3 channels that give us the best tools for SEO support – YouTube, Twitter, LinkedIn, and Google My Business (Local Biz) or Pinterest (Ecom/National). For all three platforms, we'll manage any supplemental spend for promoting content, without an agency markup.
- YouTube: We’ll optimize your video content for publication and conduct community management daily.
- Twitter: We’ll create optimized Tweets for all of your site content and use our paid scheduling tool to publish them. We’ll conduct community management daily.
- LinkedIn: We’ll optimize your corporate page, create regular posts for new site content and company news, and train your employees on how to publish/share content for their own social networks on this platform.
- Google My Business: We’ll ensure the accuracy of your GMB data and publish optimized local content.
- Pinterest: We’ll optimize and publish pinboards each month, creating new content daily and conducting community management regularly. Where applicable, we’ll manage any supplemental spend without an agency markup.
SM Consulting
You've got the in-house team but need expert strategic oversight. We can be the extra hands your team needs to move the needle and get the job done.
- Social content strategy development
- Advertising strategy development
- Social Media Personality development
- Social Visual Identity development
- Community Management Protocol and Approved Response Tracker development
- Executive team social audits/strategy development
- Ongoing (monthly) calls to plan/review results and media feedback
- Real-time access via dedicated Slack channel
SM Quickies
When you need campaign support, we have a limited number of spaces available for our team to own or augment the social media component of your strategy.
- Social media strategy and content (copy and creative!) development
- Promoted content budget and execution
- Community management
- Reporting