
Our founder, Kel Kelly personally handles driving the positioning for all clients. Kel works directly with the executive team to generate kick-ass positioning to get our clients heard above the noise. You won’t get any reheated “me too” adjectives like “greatest company,” “best people,” “smartest technology,” but rather a unique category and attribute synonymous to your brand. Kel has personally developed for the positioning for companies like Zappos, TrueCar, Ruelala, Alltown Fresh, Wasabi Technologies, Purple Carrot, and many more.