Spend Smart on Marketing Heading Into a Recession – How To Make Short PR Budgets Work for the Long Haul

Some of the news heading into 2023 has been great. Deloitte’s annual CMO survey points to a 3.9% increase in marketing budgets for 2023. PR and SM spending is set to increase, with 60% of marketers pointing to them as the highest-ROI initiatives they run.  And headline after headline points to the rise of boutique […]

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