When is the right time to hire a PR agency? How do you know if you really NEED PR to succeed? You did it. You had a great idea, you saw a need in the market, you assembled a team and you have built the product/service of your dreams. Here’s to you! If you’re […]
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Spend Smart on Marketing Heading Into a Recession – How To Make Short PR Budgets Work for the Long Haul
Some of the news heading into 2023 has been great. Deloitte’s annual CMO survey points to a 3.9% increase in marketing budgets for 2023. PR and SM spending is set to increase, with 60% of marketers pointing to them as the highest-ROI initiatives they run. And headline after headline points to the rise of boutique […]