Kel & Partners Public Relations and Social Media Agency Core Values: Radical Transparency

When people think of public relations, one of the first words that most often comes to mind is spin (with due credit to shows like “Sex and the City,” “Scandal” and “Mad Men.”). And while we truly are masters at finding and telling your brand’s most compelling stories, we’re only able to do so from the core value of radical transparency—without spin—that permeates every aspect of our agency.

I am a big believer that workplace hierarchies are toxic and outdated. At Kel & Partners, we define radical transparency as the idea that we create a healthier work environment when: 

Leadership is open about every aspect of the business

Radical transparency starts from the top. That means that we are committed to openly communicating with employees about all aspects of the business – the decisions we make that affect them, the reasoning behind those decisions and how they will be impacted. It means providing clarity on team assignments, job descriptions and markers for growth. It means an open door policy that builds trust and gives employees the critical information and confidence they need to do their jobs effectively, creatively and with purpose! 

Employees can be open about their experiences without judgment

Our employees are the heart and soul of our agency. We are proud to have a dedicated team of the industry’s most creative marketers focused on generating awareness for our clients, every day. We know that in order for our employees to thrive, they need a happy, healthy work environment that keeps them engaged and excited. We foster an environment where everyone can express their ideas, issues and thoughts without judgment, so that we can grow as a team and as individuals whose unique experiences are honored.

We’re 100% honest with our clients – no smoke and mirrors

Kel & Partners has, at its core, Client-Side DNA. Our employees haven’t just walked a mile in the client’s shoes; they’ve run a marathon in the dark and freezing rain while darting across a six-lane highway. We’re committed to being 100% honest with our clients from before contracts are even signed. We put people over profit (another of our core values) and if we aren’t a good fit for each other, we’ll be up front about it. It’s what differentiates us from every other agency on the planet. 

I believe that companies that embrace radical transparency will very quickly witness its impact: increased trust, more creativity, better problem solving, and just overall happier employees. Ask anyone at K&P how this practice has impacted their work lives, and then ask YOUR employees if they’d like a seat at the decision making table. I think you’ll know what you’ll hear back!

Kel & Partners is the anti-agency agency for public relations & social media. We craft and execute fresh strategies that increase full-spectrum awareness to help our clients achieve their overarching business goals. Our clients live & die based on their ability to get above the noise level. Our client-side DNA and radical transparency blend to create a kick-ass partnership with our clients.