We’ve been in the public relations and social media business a long time. Long enough to know that as an industry, we’re largely made up of Type-A personalities, overachievers, perfectionists, go-getters and people who pride themselves on the hours they put in and how attached they are to their devices. We’ve also seen a lot […]
When people think of public relations, one of the first words that most often comes to mind is spin (with due credit to shows like “Sex and the City,” “Scandal” and “Mad Men.”). And while we truly are masters at finding and telling your brand’s most compelling stories, we’re only able to do so from […]
Tell us your CEO is a millennial without saying they’re a millennial. From the time we are born, the idea of hierarchies is engrained in our collective psyche. We see these structures within our families, in our parents’ professional lives, at school, and finally – in the workplaces we enter. Our entire lives, we’re taught […]
You did it. You had a great idea, you saw a need in the market, you assembled a team and you have built the product/service of your dreams. Here’s to you! If you’re not the founder, you may be a marketer who has joined a team that created an amazing product/service, and now you find […]
Some of the news heading into 2023 has been great. Deloitte’s annual CMO survey points to a 3.9% increase in marketing budgets for 2023. PR and SM spending is set to increase, with 60% of marketers pointing to them as the highest-ROI initiatives they run. And headline after headline points to the rise of boutique […]