Positioning

Your brand needs more “voice” than “face” to rise above the noise… and you better not be in the “we’re the best” crowd or you’re toast.

Traditional PR in a Web 2.0 World

Kel raves about using insane creativity combined with a blended strategy of old and new school media to help you rise above the noise and secure explosive coverage.

The Anti Agency

After having an “epiphany,” Kel decides to open a new kind of PR/Marketing agency with a focus on Client-Side DNA, minus all the elements that drove her nuts as a client.

Web 2.0

What it is. What it isn’t. Kel sets the record straight with Larry Lawfer as to what the Web 2.0 world is all about — and why companies should jump in with both feet. Power to the people, baby.

From Herd to Heard

An oldie but a goodie. This in-depth interview— pre-Web 2.0, pre-new ‘do — Kel expands on positioning, marketing and the central issues that have defined her illustrious career and what created the Kel & Partners mystique.